Successful Hotel Digital Marketing and Social Media Strategies

Successful Hotel Digital Marketing and Social Media Strategies
9,107.15 SR 9107.15 SAR
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          Successful Hotel Digital Marketing and Social Media Strategies

          Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques, and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.


          Learning Outcomes

          • Categorize consumer expectations and behavior across digital platforms

          • Apply market segmentation techniques

          • Interpret digital marketing analytics to distinguish customers

          • Develop strategies for customer relationship management

          • Explain the key issues and challenges of digital marketing

          • Integrate digital marketing with traditional marketing activities

           

          Who should join

          This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.


          Course advantages

          • A learning manager moderates the course

          • An online course accessible whenever and wherever

          • Course content based on EHL’s MBA in Hospitality program

          •  A Certificate of Achievement delivered and certified by EHL


          Course Schedule

          Week               

          Seeing the big picture of digital marketing
          Digital marketing fundamentals
          Customer-focused digital marketing

          Week 2

          Building a strong brand with content marketing
          Content marketing
          Different types of online media
          Build an engaging Brand.com 
          Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
          Branding: the science of storytelling

          Week 3

          Social media, user-generated content, and digital performance
          Developing customer engagement on social media
          Listen in to your target market
          Transforming big data into smart data
          Multi-channel attribution models

          Week 4

          Digital Marketing challenges and what’s next
          Insights from hospitality executives

          Week 5

          Final assessment

          Provided by 

          Odoo • Text and Image
          Available 
          Monday

          November 16, 2020

          Start - 3:00 PM Friday

          December 18, 2020

          End - 3:30 PM Asia/Riyadh
          Organizer

          Bunyan for Training

          012 654 5876
          info@bunyan.sa
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